While how much influence links have on SEO is always up for debate. With that being said, the important thing to remember is that all small business SEO starts with having a good foundation of website optimization and properly structured on-page elements.
After you’ve taken care of those, it’s important to look at ways to proactively improve your website’s link profile. Many business owners often ask, Why are links important to a website?, one of the best explanations for why links are important comes from Moz.com:
Once search engines have crawled pages on the web, they can extract the content of those pages and add it to their indexes. In this way, they can decide if they feel a page is of sufficient quality to be ranked well for relevant keywords…when search engines are deciding this, they do not just look at the content of the page; they also look at the number of links pointing to that page from external websites and the quality of those external websites. Generally speaking, the more high-quality websites that link to you, the more likely you are to rank well in search results.
Below is a graph from a recent study conducted by the team at ahrefs. It was titled, On Page SEO in 2016: A (2M Keyword) Data Driven Analysis. According to their research, backlinks play a very important part in search engine optimization.
While they’re are plenty of other studies that have found less of a correlation between backlinks and SEO, there are none I’ve ever heard of where a website with no links received any sort of noticeable traffic.
If you want your website to have any chance of generating leads and traffic from organic search, then building a good link profile is essential. Some places to begin your search for links should include looking everywhere from your national trade associations to other local websites.
Video Transcription: Building Links to Your Small Business Website
Hi, welcome to One Minute Marketing. Today’s tip is about small business search engine optimization and the importance of back links to a small business website.
Way too many small business owners and marketers who handle small business websites are afraid of building links due to being penalized by Google. While it is a valid concern, you need to think that links are the basis of the internet so you need to be well represented with a good link profile if you want your website the rank.
Some places you can look for links includes your local Chamber of Commerce, any local, regional or national associations that you are a member of. Contact them, find out what it cost, those links are invaluable.
Do you provide a scholarship or some kind of charity work or something? Again, see if there’s opportunity to put a link from your website. You know, if you’re providing value for them, they’re not gonna mind putting your name out there and again building that trust, Google is looking for.
Google needs to determine, “How is this website valued?”,”How is this business in this local community?” Another great place to build links is by reaching out to other small business owners in your community. Other small business websites are often invaluable for links. They often know your business well, can provide some first-hand information, they maybe even know your service better than you. They could be the perfect place to get a testimonial or short write-up on your business.
Again linking back to your site, that way Google sees other businesses in this area all-providing value they see it as a positive.
Lastly, guest blogging, writing up some information that would be valuable to other business owners on how your business might work with them or a value to their audience. All of those are great ways to start building links to your website getting found.