Social Media for Small Business Strategy – Content Curation

Content Curation can be an effective small business social media strategy

One of the most asked questions from small business owners is, “How to best use social media for small business?” One of the best ways I’ve found for small businesses to improve their social media efforts and lead generation, is by being consistent on social media.

I think most small businesses want to improve their social media but don’t have an idea of what to share. One way I’ve covered before is by setting up a Google Alert to find articles relevant to your industry. Another excellent way to keep your business social media funnels full, is to use RSS feeds.

If you would like to get started using RSS feeds for your content curation, then I would recommend trying Feedly. It’s very easy to use and setup is quick.

The homepage of Feedly

 

Improving Your Small Business Social Media Efficiency

Depending on your needs there are a number of social media management tools that can be used to help-automate finding content for curation.

HootSuite, Buffer, and Swift Social all offer RSS feed integration that can help drastically reduce the amount of hours you spend on social media.

 

Video Transcription: Using Content Curation for Small Business Social Media
Hi, welcome to One Minute Marketing. Today’s tip is a small business social media one. It’s about the importance of consistent content curation. Content curation is one of the best ways you’ll find to keep your social media updates rolling along.

So, what’s the best way to confine this good information to share? RSS feeds. RSS feeds are invaluable for finding the top news to share across your social media feeds. And you can always try something like, Feedly, which is a Google product. Or a number of the social media management tools offer RSS feed integration, something like Swift Social, Buffer, Hootsuite, they all have some form of it.

You need to find the best RSS feeds for your industry, set them up, and consistently pull that information. Comment on it, keep your social media funnels filled.

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