Resume

Digital Marketing Director & Strategist

 

An innovative and energetic professional with a history of success. I have been fortunate to start and own several businesses including a North Carolina real estate brokerage, restaurant. and on-demand chef company. I believe my background in business ownership allows me to go into any business and begin contributing from day one.

My efforts have led to 1st-page search rankings, 35,000+ quality leads, and multimillion-dollar revenues. As a forward-thinking professional with a strong background in spearheading successful online initiatives, I am constantly looking for ways to leverage Content Marketing, Search Engine Optimization, Search Engine Marketing, and Social Media to consistently yield high-quality traffic and solid new leads to spur business growth.

I thrive in fast-paced environments.

Career Highlights

♦ Maximized online presence of businesses by creating engaging, keyword-driven content and directing SEO, SEM, and Social Media strategies
♦ Enabled multiple websites to achieve 1st-page results on search engines under various keywords—attained numerous top 3 SERP rankings across multiple verticals.
♦ Built localized Facebook page that garnered over 165,000 “Likes.”
♦ Trained and developed top-performing real estate brokers by introducing new lead generation methods and search engine optimization.

 

Career Track

Muhlenhaupt + co, Optimization Specialist – 2016 to 2017
● Comprehensive audits of client websites and social media profiles
● Planning and execution of innovative digital strategies
● Manage website projects from concept stage to delivery

Liquid Interactive, Digital Marketing Strategist – 2015 to 2016
● Working with internal team and clients to build comprehensive digital marketing strategies
● Implementing and managing social media, SEO, PPC and display advertising campaigns
● Creating detailed reports using campaign data and Google Analytics
● Building targeted content strategies that span website and experiences, including defining messaging

Willis Personal Lines, National Marketing Coordinator – 2013 to 2015
● Design complete marketing campaigns including presentations, print and digital materials
● Act as central communication point between sales and operations teams

Red Sky Realty Group, Founder – 2008 to 2013
● Coordinated SEO, SEM, and content creation initiatives to attract unique daily visitors and leads
● Generated over 18,000 buyer leads through custom-built lead generation funnels
● Planned and executed “Coastal Foreclosure Tour” that was picked up by Associated Press

Landis Co, Marketing Coordinator – 2007 to 2013
● Facilitated SEO and SEM strategies to boost leads by over 200%
● Coordinated with development teams to produce blogs and localized websites
● Handled project management and content creation for company’s main lead generation website

OuterBanksChef.com Ten0Six, Founder/Owner – 2009 to 2013
● Owner local restaurant, catering and personal chef business
● Hired, trained, and led staff in both restaurant and off-site catering
● Handled all marketing including SEO, Social Media, and content creation

 

Speaking on SEO

Articles & Blogs

Quality Content is King in 2016

The Importance of Semantics to SEO in 2016

♦ 5 Things You Need to Know about SEO in 2016

♦ Do I Need Earthquake Insurance?

Is Installing A Backyard Pool Worth the Risk?

What is Your Family’s Social Media Liability?

The Super Bowl and the Sharing Economy

Phishing Works

The Importance of Insurance During a Home Remodel

Identity Theft is on the Rise. Are You Protected?

Supreme Court Decision May Affect Estate Planning

1 Minute Small Business Marketing – (Personal Youtube Channel)

I was interested in learning more about video production so I created the lighting kit using Wistia’s, The Down and Dirty DIY Lighting Kit, shot all videos using an iPhone and tripod, then handled the simple video editing using iMovie.

Expertise

*SEO & SEM
*Social Media
*Lead Generation
*Content Creation
*PPC Campaigns
*Web Development
*Email Marketing

*Team Leadership
*Press Releases
*Direct Mail
*Market Analysis
*Public Relations
*Sales Development
*Strategic Planning

Software Experience:

G Suite • Microsoft Office • Adobe Photoshop & InDesign • Google Adwords Certification • Google Analytics Certification • HTML • CSS • JavaScript • WordPress • Applied Systems

SEO Consultation

Ready to learn more about putting Search Engine Optimization to work for your business? Request your Free SEO consultation and a member of my team will be in touch. I look forward to hearing from you and learning more about your business.