One of the most important things you can do as a small business owner is maximize your time and money spent on marketing. One of the greatest gaps most small businesses face with their marketing is getting their online and offline methods to work in harmony.
Below is a recent example of a small business in Pennsylvania’s Lehigh Valley doing an excellent job of merging their online and offline marketing. Also, if you’re going to do a billboard, you might as well make it catchy.
Local Example of Integrated Online and Offline Marketing
As you can see from the screenshot below, the business has received tremendous engagement in the 3 hours since posting and it was all without paying for Facebook advertising.
Organic Facebook Page Engagement (3 Hours)
- 157 engagements
- 26 comments
- 56 shares
To make the marketing cycle complete, they even mentioned that they will be running contests on their Facebook Page all summer long. While the Facebook engagement is excellent for posting nothing more than a picture with some good text, they now get the benefit of all those who were exposed to the Facebook post looking for the billboard or talking about it.
By combining their online and offline marketing efforts, the Lehigh Valley Polish Water Ice now has some great marketing momentum. I definitely don’t think this will work for most company billboards, but if you’re willing to take a risk and do something out of the norm, then you definitely have the opportunity to gain some traction online, especially on social networks.