Digital Marketing Director & Strategist
An innovative and energetic professional with a history of success. I have been fortunate to start and own several businesses, including a North Carolina real estate brokerage, a restaurant and an on-demand chef company. I believe my background in business ownership allows me to go into any business and begin contributing from day one.
My efforts have led to 1st-page search rankings, 35,000+ quality leads, and multimillion-dollar revenues. As a forward-thinking professional with a strong background in spearheading successful online initiatives, I am constantly looking for ways to leverage content marketing, search engine optimization, search engine marketing and social media to consistently yield high-quality traffic and solid new leads to spur business growth.
Career Highlights
- Maximized the online presence of businesses by creating engaging, keyword-driven content and directing SEO, SEM and social media strategies.
- Enabled multiple websites to achieve 1st-page results on search engines under various keywords, attaining numerous top-3 SERP rankings across multiple verticals.
- Built a localized Facebook page that garnered over 165,000 likes.
- Trained and developed top-performing real estate brokers by introducing new lead generation methods and search engine optimization.
Career Track
Muhlenhaupt + co, Optimization Specialist – 2016 to 2017
Comprehensive audits of client websites and social media profiles; planning and execution of innovative digital strategies; managing website projects from concept stage to delivery.
Liquid Interactive, Digital Marketing Strategist – 2015 to 2016
Working with internal teams and clients to build comprehensive digital marketing strategies; implementing and managing social media, SEO, PPC and display advertising campaigns; creating detailed reports using campaign data and Google Analytics.
Willis Personal Lines, National Marketing Coordinator – 2013 to 2015
Designed complete marketing campaigns including presentations, print and digital materials; acted as the central communication point between sales and operations teams.
Red Sky Realty Group, Founder – 2008 to 2013
Coordinated SEO, SEM and content creation initiatives to attract unique daily visitors and leads; generated over 18,000 buyer leads through custom-built lead generation funnels; planned and executed a "Coastal Foreclosure Tour" that was picked up by regional media.