Tips, Tools & Strategies

The Small Business Marketing Blog

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Marketing Tools

Review of Stencil - The Simple Image Creation Tool for Social Media

As I’ve written before on the the fastest and best ways for small businesses to improve engagement on social media is by incorporating better images into their updates. Studies have shown that content with images receives 94% more views! One of the biggest issues for small business owners is how to create images without access to …

December 27, 2016 · Marissa Thorne
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Marketing

5 Things Your Business Should Be Blogging About

One of the biggest complaints I hear from small business owners is, “What do we put on our blog? We know we need one. What do we do with it?” So I’ve got five quick things you can consistently use to generate good content for your small business blog. One: Review Other Local Businesses. Everybody …

August 25, 2016 · Kevin O'Brien
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SEO

Why Links Are Important For Your Small Business Website

While how much influence links have on SEO is always up for debate. With that being said, the important thing to remember is that all small business SEO starts with having a good foundation of website optimization and properly structured on-page elements. After you’ve taken care of those, it’s important to look at ways to …

August 4, 2016 · Kevin O'Brien
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Social Media

Improve Your Small Business Social Media Strategy With Feedly

One of the quickest ways to setup an RSS feed for content curation, is to use something like Feedly. Feedly is a quick to setup, easy to use RSS reader. Depending on your needs, setup should take less than 30 minutes. Below are some quick screenshots to show, just how easy it is.     Create …

July 29, 2016 · Marissa Thorne
SEO

Small Business SEO - Keep Your Online Listings Consistent

For many small businesses ranking well on local searches holds a much greater value than trying to put all their search engine optimization efforts in ranking for generic search terms that may not bring any revenue. As the graph below from Moz shows, NAP or Name Address Place, is significant in two categories that involve local SEO. …

July 26, 2016 · Kevin O'Brien
Social Media

Social Media for Small Business Strategy - Content Curation

One of the most asked questions from small business owners is, “How to best use social media for small business?” One of the best ways I’ve found for small businesses to improve their social media efforts and lead generation, is by being consistent on social media. I think most small businesses want to improve their …

July 25, 2016 · Marissa Thorne
SEO

The Importance of Page Titles to Small Business SEO

Importance of Page Titles As Moz writes, “Title tags are the second most important on-page (SEO) element next to content.” Creating quality content, is always going to be the most important aspect of a successful small business SEO program. By not putting any effort into your page titles, you are effectively limiting the number of people …

July 19, 2016 · Kevin O'Brien
Social Media

Fastest Way to Improve Your Company Social Media Strategy

Video Transcription: Hi, welcome to 1 Minute Marketing. Today’s tip is pretty simple, and it’s one that most business owners, especially those that are either already blogging or already doing something on social media, can benefit from. That is to choose, to use engaging, high-quality imagery in both your social media posts and blogs. Now, …

July 7, 2016 · Marissa Thorne
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