Author

Posts by Kevin O'Brien

Kevin O'Brien is the founder of Small Business Website Advice. A digital marketing strategist who has owned several businesses, including a North Carolina real estate brokerage and an on-demand chef company, he writes about SEO, social media and content for small business owners.

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SEO

3 Search Engine Optimization Techniques Every Small Business Owner Should Perform

Though search engine optimization (SEO) can be very competitive depending on the industry, there are three things every business owner can check to ensure their website has at least a base level of optimization. Below are a couple of easy audit steps any website owner can take, especially those whose business depends on it.   …

April 11, 2016 · Kevin O'Brien
Social Media

3 Ways Every Small Business Owner Should Be Using Their Facebook Page

Facebook is a platform all small business owners should embrace. As TechCrunch reported in January, Facebook has over 1.64 billion monthly active users. It doesn’t matter where your business is located or what it offers, there are potential customers on Facebook. The problem most business owners face is that they’ve never been successful generating any …

April 7, 2016 · Kevin O'Brien
S
Marketing Tools

Small Business Internet Marketing Secret - Adobe Post

Update: .@SmallBizSiteAdv indeed, multiple sizes is coming early March for our 2.0 release 😉 - Adobe Post (@adobepost) February 26, 2016 If you are a small business owner with an iPhone and are active on social media, then you definitely need to try Adobe Post. The app is incredibly intuitive. It allows someone who is …

February 26, 2016 · Kevin O'Brien
I
Social Media

Is LinkedIn Publishing A Small Business Marketing Secret?

When running a small business you need to use every cost efficient marketing channel you can find and I think LinkedIn publisher is still one of those under used channels. I don’t think there is a small business owner today who hasn’t heard of LinkedIn but I believe the majority are missing an excellent opportunity …

February 24, 2016 · Kevin O'Brien
T
Marketing

The Importance of Insurance When Using Innovative Small Business Marketing Ideas

Innovative entrepreneur Neil Patel (Quicksprout, Crazy Egg, KISS Metrics, NeilPatel.com) has a great article in Forbe with some excellent ideas for how to market a small business, from using handwritten notes to hosting/organizing events. One thing that immediately jumped to mind is that for many of the ideas it would be important to check or change …

February 23, 2016 · Kevin O'Brien
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