While how much influence links have on SEO is always up for debate. With that being said, the important thing to remember is that all small business SEO starts with having a good foundation of website optimization and properly structured on-page elements. After you’ve taken care of those, it’s important to look at ways to …
For many small businesses ranking well on local searches holds a much greater value than trying to put all their search engine optimization efforts in ranking for generic search terms that may not bring any revenue. As the graph below from Moz shows, NAP or Name Address Place, is significant in two categories that involve local SEO. …
Importance of Page Titles As Moz writes, “Title tags are the second most important on-page (SEO) element next to content.” Creating quality content, is always going to be the most important aspect of a successful small business SEO program. By not putting any effort into your page titles, you are effectively limiting the number of people …
I had the opportunity to attend yesterday’s MozTalk Philly, Building Brand Value and Customer Loyalty, at Seer Interactive (@SeerInteractive). First, let me say the Moz (@Moz) and Seer teams went above and beyond with the overall event. The speaker lineup was excellent, the location was outstanding, and the price, $20, was unbeatable. Additionally, the 7th …
Though search engine optimization (SEO) can be very competitive depending on the industry, there are three things every business owner can check to ensure their website has at least a base level of optimization. Below are a couple of easy audit steps any website owner can take, especially those whose business depends on it. …
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