Tips, Tools & Strategies

The Small Business Marketing Blog

Social Media

A Free Tool For Improving Your Small Business Social Media Marketing Efforts

Video Transcription: Hi, welcome to One Minute Marketing. Today’s tip is one to increase your social media and blogging efforts. And simply put, I think it’s one of the best, most under-used, free small business marketing tools out there, and it’s Google Alerts, (www.google.com/alerts). Google Alerts is a great way to find good quality, consistent …

July 6, 2016 · Marissa Thorne
Marketing

7 Minutes to Improved Small Business Website Security

Video Transcription: Today’s digital marketing tip is simple. And I think it’s one most small business owners, especially those who aren’t doing e-commerce or taking any type of payment on their site, can implement in less than 15 minutes. And it’s making the switch from HTTP to HTTPS. While it sounds simple, you can get …

July 1, 2016 · Devin Okafor
Marketing

The 1st Step to Marketing a Small Business Online

Transcription: Today’s tip is the first in our series, and it’s pretty simple. It’s what I think is absolutely the most important small business marketing tool you can use. And too often I find, many small business websites lacking this even simple setup. Do you know what I’m talking about? Google Analytics. (analytics.google.com) Google Analytics …

June 28, 2016 · Kevin O'Brien
Marketing

Introduction to the 1 Minute A Day Small Business Marketing System

Transcription: Hi. Welcome to the Digital Marketing Minute. My name is Kelvin O’Brien. I know how frustrating it can be for most small businesses to consistently generate revenue online. I’ve been both a small business owner and a digital marketing strategist for Fortune 500 companies. I want to take what I know and let you …

June 27, 2016 · Kevin O'Brien
Social Media

Creating Social Media Images For Your Small Business

If social media is part of your small business marketing strategy, then it’s important to maximize the effort you put into growing your brand. One of the most important steps you can take is to increase engagement with your social media profiles. Increase Your Engagement For example, one of the best ways to increase engagements …

May 2, 2016 · Marissa Thorne
Link Roundup

Best Small Business Digital Marketing Articles - Week of April 23

Here are some of the best articles I read or (re-read) this week…   5 Email Growth Hacks You Should Use Now Always Be Collecting Emails There are three points in time during which you can capture a visitor’s email address: when they first arrive at your site, while they are interacting with your content, …

April 24, 2016 · Devin Okafor
Social Media

Improve Your Small Business Social Media Strategy in 10 Minutes a Day

One common thing I hear from small business owners is the difficulty in finding things to post on their social media profiles, especially Facebook and Twitter.   Fortunately, there is a simple solution to finding valuable content to share on both platforms and it’s free. The often overlooked Google Alerts, www.google.com/alerts, is one of the …

April 21, 2016 · Marissa Thorne
Marketing Tools

Small Business Marketing Tool Review - Start A Fire

Maximizing one’s efforts on social media is a recurring theme I hear from small business owners. For those wise business owners who are currently curating good content on social media, there is a free social media tool that helps to enhance your curating efforts called Start A Fire.  Start A Fire is a free tool …

April 19, 2016 · Kevin O'Brien
Marketing

Great Example of a Small Business Integrating Online and Offline Marketing

One of the most important things you can do as a small business owner is maximize your time and money spent on marketing. One of the greatest gaps most small businesses face with their marketing is getting their online and offline methods to work in harmony. Below is a recent example of a small business …

April 15, 2016 · Kevin O'Brien
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